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5.0
★ ★ ★ ★ ★
Based on 55 reviews
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We Generate Leads for Roofers.
With Powerful Google Ads. We Generate
Leads for Roofers.
With Powerful.
Google Ads.

We help AU & NZ roofers build a powerful lead engine & keep the crew busy. Our battle-tested strategies attract homeowners ready to invest & filter out tyrekickers. Dominate your market with the leading roofing marketing agency.

$560
Avg. Ad Spend
Per Booked Job
$17M+
Revenue Driven
For Clients
7
Days Avg.
To First Results
Get in touch
5 day setup time
results guarantee
5.0 ★★★★★ 55 Google reviews
Trusted by
AA Roofing
Streamline Roofing
Modern Roofing Solutions
CRS Roofing
Payless Roofing
Roof Doctor
Masters Of Roof Painting

Serious Marketing. Serious Results.

See how roofers grow with our powerful lead generation system.

ROOFING COMPANY
$5.6M
↗ 114x Return
"Responsive, highly competent and delivered great results. You guys have done a tremendous job for my business!"
James Logan
James Logan
Managing Director at CRS Roofing
READ THE CASE STUDY
ROOFING COMPANY
$846K
↗ 13x Return
"Very professional team and great communication. They set up my website and run my marketing campaigns. Very happy with performance and reports."
Ben Pearce
Ben Pearce
Director, Roof Doctor
READ THE CASE STUDY
YOUR RESULTS HERE
Is your business next?
Join the roofers already growing with a proven lead generation system.
BOOK INTRO CALL
Book Intro Call

You're here because you don't have a reliable pipeline.

You are tired of bad leads. Tired of tyrekickers. Tired of paying for marketing that doesn't work.

  • Working for a marketplace

    Their approval rate = your whole month. Quote sharp and hope. When approvals dry up there is nothing you can do except quote more and hope harder.

  • Referrals Are Inconsistent

    Word of mouth brings your best jobs. It just will not bring more of them when next month looks thin.

  • Burned by an Agency

    You paid a generalist marketer who promised the dream of a full calendar and delivered a report full of clicks.

  • Subbing for Other Roofers

    You are doing the work and someone else's name is on the job. You want your own jobs at your own margin.

  • Your Website Just Sits There

    Homeowners search for a roofer in your area every day. Yours barely produces any leads.

  • The Roofer Down The Road

    He is quoting the jobs you should be quoting. He is just in front of those homeowners first.

Whichever one you are, it costs you the same thing: you cannot plan.
Can't hire the next crew, can't order the next truck, no week off, because you do not know what the next two months look like. There is a better way.

Our Proprietary Roof Flow™ System

The system behind 100,000+ leads and $17M+ in client revenue.

  • Roofing-Only Targeting

    Roofing is all we run. We know the exact searches that turn into roof jobs and the ones that burn your budget, so your ads show to homeowners in your area who are ready for a quote, not people browsing for a price.

  • Lead-Ready Landing Pages

    Every click lands on a page built to make a homeowner pick up the phone instead of clicking away. We fix what is holding your site back first, so no lead goes down the gutter.

  • Exclusive Leads, In Your Account

    Every lead is yours alone. No aggregator selling the same homeowner to three other roofers down the road. The ad account is in your name and you keep it, even if you leave.

  • Tracked, Reported & Optimised

    Call tracking on every enquiry. You see what you spent, how many leads came in, what each one cost, and which ones turned into jobs. We optimise the account every month.

When we find a win in one roofer's account, it rolls out to every account we run.
You get the result without paying for the experiment.

Fresh leads in your inbox. Every Day.

Professional roofer ready to quote roofing leads
Roofing quote request

Hi, I'm interested in a full roof replacement.

Our budget is around $35K and we're looking to start in the next 2 months.

Get in touch

You're in great company.

We love growing incredible businesses.

Streamline Roofing
CRS Roofing
Modern Roofing Solutions
Masters of Roof Painting
Roof Doctor
445 Property
Xpert
Roofbuddy
AA Roofing
Payless
Evoke Reno
Byrne Homes
Expert Renovations
LBM
MSME
Get in Touch

Getting started is easy.

Bluelight team at the office Let's Chat

We work with roofing companies that are ready to grow.

If you have crews to keep busy, a phone that needs to ring more, and you're done relying on referrals, we should talk. We work with ambitious roofing companies who are ready to grow.

Crews Ready for consistent booked quotes.
Pipeline Ready to go beyond referral-only growth.
Systems Serious about follow-up and tracking.

Why Roofers Choose Bluelight.

Read what customers say about working with us.

★★★★★
"Working with Bluelight has been a wonderful experience! The team is attentive, helpful and knowledgeable. My website is already seeing an increase in leads."
Thomas Wessling
★★★★★
"Nick and Bluelight has set up and successfully ran our Google Ads campaigns. They are incredibly successful, you can test and measure everything and the ROI and results stack up for themselves. If you want the phone to ring with genuine measurable leads then Nick is your man, and a good bloke too."
Steve Reynolds
★★★★★
"Nick consistently delivered outstanding results in a highly competitive market. We achieved high rankings that drove significant organic traffic and quality leads to our website."
Dougal Shand
★★★★★
"Nick and his team have been instrumental in setting up our Google Adwords account and managing it seamlessly. Thank you for helping our business generate leads."
Craig Duffy
★★★★★
"Since Bluelight started supporting our organization, we have really appreciated their responsiveness, professionalism, high quality work and value for money."
Tania Murray
★★★★★
"Very professional service. Thank you for taking the time to really understand my needs and setting up an excellent campaign for my business."
Zac Wyatt
★★★★★
"Working with Nick and the Bluelight team has been incredible. Very responsive, attention to details, and we are so happy with our results."
Jeanne Brejon
★★★★★
"Responsive, highly competent and delivered great results. You guys have done a tremendous job for my business!"
James Logan
★★★★★
"Outstanding service! Highly recommend working with Nick and the team."
Jonathan Tubeouf
Get in Touch

FAQ

Everything you need to know about Roof Flow™.

A roofing marketing agency runs the marketing that keeps your pipeline full so you can focus on the roof. At Bluelight that means Google Ads built specifically for roofers, conversion-focused landing pages, call tracking and monthly optimisation: all aimed at booking serious roof replacement and repair jobs, not tyre-kickers. We work with roofing companies only, so every campaign is tuned to how roofers actually win work.
Roofer marketing pricing depends on your market and how fast you want to grow, but most roofing companies run a monthly management fee plus an ad budget you control. We ask for a 3-month minimum so we can build a solid lead engine for your business, then it runs month-to-month, and every dollar is tracked to the lead and job it produced. Book a free intro call and we'll map the numbers to your goals before you commit to anything.
We build and manage Google Ads campaigns exclusively for roofing companies. Our Roof Flow™ system combines targeted search campaigns, fine-tuned landing pages, call tracking, and conversion optimisation to fill your pipeline with homeowners ready to book a roof replacement or repair. We filter out tyre-kickers so your crew is quoting serious jobs. We test and refine every month: when we find an improvement for one client, we roll it out across all accounts.
Roofing companies with 2+ crews ready to invest in consistent lead flow. We work with residential and commercial roofers across New Zealand, Australia, the U.S., and Canada. If you're serious about growing your roofing business and want a predictable pipeline of qualified leads, we should talk.
Most of our roofing clients receive their first leads within 7 days of launch.
Yes. We took CRS Roofing from startup to $5.6M in revenue: a 114x return. Modern Roofing Solutions generated $645K at 8x return. Read the full case studies on this page to see exactly how we did it.
Very little. We handle the full setup, management, and ongoing optimisation of your campaigns. We gather everything we need from your website and a single onboarding call. You focus on answering the leads. We focus on generating them.
We get you up and running in 5 business days.
3-month minimum commitment so we can build a solid lead engine for your business. We operate month-to-month. You stay because the results are there: not because a contract forces you to.
Our guarantee: if after 3 months we have not generated more in new client revenue than you have invested, we keep working free of charge until we do. We're careful about who we take on: we only work with roofing companies where we know the campaigns will perform. Every dollar is tracked, every lead is attributed. You always know exactly what your investment is generating.

We integrate with the tools you use.

Using something else? We connect to most roofing CRMs and job management tools.

You Bluelight

  • Your phone ringing.
  • Your pipeline full.
  • Your crew booked out.
★★★★★
“Getting your web site built and managed couldn't be any easier than working with these guys, highly recommend! Thanks guys!”
Ben Pearce Director at Roof Doctor

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From the Blog

Practical, opinionated writing on Google Ads for roofing companies.

Read more on the blog

More roofing jobs.
Starting next week.

Join awesome roofing companies already growing with Bluelight.

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Our guarantee: if after 3 months we have not generated more in new client revenue than you have invested, we keep working free of charge until we do.